Head of Content / Content Strategist

18L – 24L
Hybrid
5+ years
Full Time

About us

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time 🎯

If you have ever applied for a home loan, car loan or a credit card, during the process, you were asked to share a proof of your income through payslips or IT return or a bank statement to assess your income. You probably had to manually find the necessary documents and upload them to a platform, or send them via e-mail. In some cases, you might even have needed to submit a request to your HR department for help.

Tartan helps precisely here – by offering a digitally embedded income verification solution to securely transmit your income data including the payslips without a pause in your application process.

Our technology allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.🔥

*We are looking for a Head of content who is also strategist with experience in the B2B SaaS space to lead content planning, creation, curation and research. The role includes generating content for the website, mobile app, social media, paid campaigns, organic search. It involves ideating on concepts and campaigns. The mandate is to create an innovative content strategy that educates, empowers and inspires our consumers. We see the role as being equal parts story-telling and community building - the ideal candidate will have exceptional communication, organizational, and collaborative skills. *

What will you do?

  • Content Strategy and Management
  • Design content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition and customer retention
  • Collaborate across departments to deliver an effective content marketing strategy and editorial plan
  • Have a brand publisher mindset, to create the content our audience is looking for and optimise the path to conversion
  • Manage digital content hubs and channels, including email, newsletters and social media channels
  • Understand the basic best practices of the main social media channels, which content and approaches work on each and why
  • Develop editorial calendar, delegate tasks and ensure deadlines are met
  • Content Production / SEO Know-How
  • Have a working understanding of SEO, content categorisation, content development, distribution and measurement
  • Be the brand guardian and ensure the content created is consistent with our brand voice, style and tone
  • Collaborate with design and writing teams to produce high-quality content
  • Measurement and Optimisation
  • Monitor and analyse web traffic and social media metrics
  • Measure, optimise, improve and repurpose content on a regular and ongoing basis
  • Support in requests related to data crunching and analysis.
  • Support and manage ad hoc key projects and/or marketing initiatives

We would love to hear from you if :

  • You have 5-7 years of experience in content marketing with at least 2-3 years leading content for hyper-growth startups/businesses.
  • Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid size businesses)
  • A background in brand and/or content strategy, whether at an agency or in-house.
  • A genuine excitement about the opportunity for brands to be the world’s foremost storytellers.
  • Strong writing skills for both creative and business communication purposes.
  • An ability to present to “sell through” our ideas and approaches.
  • Working knowledge of key distribution and measurement platforms such as CRM, email automation, analytics, social and search.
  • You can lead but, more importantly, execute. You get your hands dirty and are actively involved in actual execution, NOT just strategies & management.
  • You’re a visionary - you align with the company’s long-term vision and can zoom out to see the big picture equally well as you can zoom in to executing specifics.
  • You know content linked SEO inside-out.
  • You can categorise content initiatives into objective-driven buckets -branding, acquisition, growth, etc.
  • Tools like these are not new to you - SEMRush/Ahrefs, SendInBlue/MailChimp, Buffer/Hootsuite, Google Analytics/Datastudio, Campaign URL builder, etc

Why should you work with us?

  • We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
  • Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
  • Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options. Read more. Read in detail on our flexible benefits in the next section.👇
  • So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Flexible Benefits

  • Salary 💸 We offer competitive salaries with performance-based bonuses and raises at will. We believe that a raise doesn’t need to be tied to an annual review.
  • Stock Options 📈 We believe that all employees deserve to own a part of Tartan. Everyone should be rewarded for a successful company outcome.
  • Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
  • Brand new MacBook 💻 You get a MacBook you can use for working anywhere, irrespective of your role at Tartan.
  • Unlimited Sick Leaves ❤ Times are tough, and we are all in this together. Sick leaves are not meant just for yourself but also to take care of your loved ones when they need you the most.
  • Passion Fund 🏀 Invest in yourself or your passion project. Take a course, do gardening or start a newsletter. At Tartan, we want to invest in your professional growth and personal.
  • Wind Down 🎥 Whether it’s Netflix, Prime, Hotstar with the family, or cozying up with an audio-book, we provide a monthly stipend to spend on the streaming, entertainment, or news sources of your choice.**

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