Manager - Product Marketing

12L - 20L
3 - 5 Years

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time, which allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail custom benefits through their employers.

Batik, a product by Tartan, is an employee benefits marketplace.We have built this on a mission to help employers elevate benefits offering to employees. Batik allows employers to access benefits across various categories such as finance, insurance, gift cards, health, fitness etc at exclusive prices. Employers can provide benefits at just one click and support their workforce’s well-being with zero administrative burden. In simple words, Batik is like an amazon marketplace.

Starting as a feature of one of our products at Tartan, Batik has helped the most innovative companies and HR leaders transform the employee experience to attract and retain top talent through employee benefits, strategic reward, and recognition, and much more.

If you are a self-driven individual, excited to grow the business rapidly through creative, well-executed outbound strategies. Tartan is the right place for you, you will get to build, refine, and execute the outbound sales process & strategy, driving critical top of funnel opportunities. Your role will combine product, technical, and industry knowledge that will help us build an amazing product and better businesses

We are seeking a highly skilled and experienced Product Marketing Manager to join our growing team. The Product Marketing Manager will be responsible for developing and implementing marketing strategies to promote Batik's products to our target audience. This includes conducting market research to understand customer needs and preferences, and using this information to develop marketing campaigns and materials.


  • Develop and implement marketing strategies to promote Batik and Tartan products to targeted audiences
  • Conduct market research to understand customer needs and preferences, and use this information to develop marketing campaigns and materials
  • Collaborate with cross-functional teams, including sales, product development, and engineering, to ensure that our products are aligned with market needs
  • Develop and maintain product positioning and messaging, including creating product collateral and sales materials
  • Analyze market and competitive data to identify opportunities for product differentiation and improvement
  • Collaborate with sales teams to develop sales training materials and support sales efforts
  • Track and analyze the performance of marketing campaigns and initiatives to identify areas for improvement
  • Stay up-to-date with industry trends and developments to ensure that Batik's products remain competitive.


  • Bachelor's degree in marketing, business, or a related field
  • 5+ years of experience in product marketing, preferably in the enterprise software industry
  • Strong communication and presentation skills
  • Ability to analyze data and make informed decisions
  • Strong project management skills
  • Comfortable working with cross-functional teams

We are looking for a talented and driven individual to join our team and help us grow our business. If you have a passion for marketing and a track record of success in product marketing, we encourage you to apply for this exciting opportunity.

Why should you work with us?

  • We are growing exponentially Going from an on-paper idea-to-revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
  • Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
  • What else: You will get a MacBook to work.
  • So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Flexible Benefits

  • Salary 💸 We offer competitive salaries with performance-based bonuses and raises.
  • Health Insurance 💪 We believe you and your family deserve robust health coverage because we care about them too. A health policy of 5 lakhs is provided and other benefits to you and your family.
  • Brand new MacBook 💻 You get a MacBook you can use for work.

Sound like something you’d like to be a part of? We’d love to hear from you!

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