In a move to check the misuse of matrimonial websites, the centre has decided to make it mandatory for the sites to authenticate users with valid identity and address proofs. 

In today's world, matrimony and dating segments have become more prevalent. With the rise of online dating platforms, it has become more accessible for people to find and connect with potential partners. However, the increase in popularity of these segments has also led to a rise in cases of fraud and deception. This is where a profile or a candidate verification comes into play.

In November and December of 2022, it's estimated that approximately 3.2 million weddings took place. Due to the prevalence of online platforms, it's crucial for wedding industry companies and individuals planning to tie the knot to ensure that their profiles are thoroughly checked and verified.

Verification is a process of confirming an individual's identity and other details such as employment, income and personal details like PAN, Aadhar etc. It is an essential step in the matrimony and dating segments as it helps to ensure that the information provided by the person is accurate and truthful. Verification helps to build trust and confidence among individuals and increases the chances of finding a compatible partner.

There are several reasons why verification matters for the matrimony and dating segments:

1: Prevents Fraud and Deception

One of the primary reasons why verification is crucial in the matrimony and dating segments is to prevent fraud and deception. There have been numerous cases where individuals have created fake profiles with false information to trick people into falling in love with them. Verification helps weed out bogus profiles and ensures that only genuine individuals use the platform.

2: Ensures Safety

Another reason verification is essential is to ensure the safety of the platform's individuals. By verifying the identity and other details of the person, the platform can ensure that the person is whom they claim to be. This helps to prevent instances of harassment, stalking, or other criminal activities that can be prevalent in the online dating space.

3: Builds Trust

Verification helps to build trust among individuals using the platform. When individuals know that the platform is taking steps to verify the identity and other details of the person, they are more likely to trust the platform and the people using it. This, in turn, increases the chances of finding a compatible partner.

4: Increases the Chances of Finding a Compatible Partner

By verifying the identity and other details of the person, the platform can ensure that the person is genuinely interested in finding a partner. This helps to increase the chances of finding a compatible partner as individuals are more likely to be honest about their preferences, interests, and other details.

In conclusion, verification is crucial in the matrimony and dating segments. It helps to prevent fraud and deception, ensures safety, builds trust, and increases the chances of finding a compatible partner. Platforms that take verification seriously are more likely to be successful and trusted by individuals using them.

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