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How Bajaj Allianz Enabled 1-Day Broker-Led Onboarding with GHI Stack

How Bajaj Allianz Enabled 1-Day Broker-Led Onboarding with GHI Stack

How Bajaj Allianz Enabled 1-Day Broker-Led Onboarding with GHI Stack

Aug 8, 2025

Aug 8, 2025

Aug 8, 2025

14 Min Read

14 Min Read

14 Min Read

Table of Contents

Executive Summary

The Strategic Challenge: Fragmented Verification Undermining Velocity

The Solution: Unified Verification and Data Synchronization

Operational Impact: Velocity and Reliability at Scale

Business Impact: Experience, Risk, and Competitive Edge

Customer Perspective

What This Enables Going Forward

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Customer: Bajaj Allianz General Insurance
Industry: InsurTech / Financial Services
Product(s): Tartan Verification & HyperSync Unified API Layer
Primary Use Case: Automated verification for end-to-end policy issuance and claims workflows

Executive Summary

Before adopting Tartan, Bajaj Allianz relied on multiple disjointed verification sources and manual processes for customer onboarding, policy issuance, and risk assessment. Fragmented tools, repeated data entry, and inconsistent data flows slowed down underwriting and degraded both customer experience and internal productivity.

By implementing Tartan’s unified verification APIs and the HyperSync data layer, Bajaj Allianz shifted from a fragmented verification landscape to a consolidated, scalable verification backbone. The result was an observable 40-60% reduction in onboarding and underwriting turnaround times, improved data accuracy, and operational processes that now scale with demand rather than manual effort.

This transformation is not merely about performance - it strategically positions Bajaj Allianz to compete on speed, customer experience, and operational discipline in a market where insurance choices are increasingly digital and instantaneous.

The Strategic Challenge: Fragmented Verification Undermining Velocity

Insurance workflows - from onboarding through policy issuance to claims processing - depend on accurate, timely verification of identity, income, employment, and related credentials. Prior to Tartan, Bajaj Allianz’s verification was:

  • Multi-tool: Different APIs and portals for each credential

  • Manual Reconciliation: Data had to be consolidated and re-entered across systems

  • Asynchronous and Slow: Network latency, batch downloads, and back-and-forth coordination added days to workflows

The consequence was slower go-to-customer timelines, operational bottlenecks, and avoidable customer frustration - especially where speed and experience are differentiators.

Strategic Insight: When verification is decentralized, every workflow becomes a series of costly context switches. These compound non-linearly as volume grows, turning speed into a liability rather than an asset.

The Solution: Unified Verification and Data Synchronization

Bajaj Allianz implemented Tartan’s unified verification APIs along with the HyperSync layer to centralize all verification types behind one consistent interface. Instead of applications hitting multiple systems and teams manually reconciling results, the platform now:

  • Delivers identity, income, employment, and related checks through a single API call

  • Feeds data directly into underwriting and policy systems without manual entry

  • Ensures compliance and consent logic is preserved automatically across checks

By consolidating verification logic, Bajaj Allianz eliminated thousands of engineer hours previously spent maintaining disparate integrations and reduced operational risk tied to manual reconciliations.

Insight: Consolidation at the API layer doesn’t just reduce effort - it creates a single source of truth for verification outcomes that can be systematically trusted by decision engines and compliance workflows alike.

Operational Impact: Velocity and Reliability at Scale

After adopting Tartan, Bajaj Allianz experienced:

  • 40-60% reduction in onboarding and underwriting turnaround times

  • Consistent verification outputs that removed errors from duplicative manual entry

  • Reduced operational cycles by automating repeatable tasks previously dependent on human coordination

Operational effort was transformed from reactive cycle loops - where teams chased missing data and reconciled mismatches - into predictable, event-driven processes where verification results are available immediately within the workflow.

This allowed teams to shift focus from rework to decisioning - a structural upgrade in operational leverage.

Insight: The hallmark of scalable operations is not speed alone but velocity with reliability. Bajaj Allianz now executes both.

Business Impact: Experience, Risk, and Competitive Edge

The operational gains translated into business outcomes that matter at the C-suite level:

  • Faster policy issuance and risk decisions, reducing time to revenue

  • Improved customer satisfaction, as friction points were removed from digital journeys

  • Better operational predictability, enabling more accurate forecasting and resource planning

  • Reduced compliance risk, because verification was enforced in a consistent, automated fashion

In an industry where customer experience is increasingly a differentiator, these improvements strengthen Bajaj Allianz’s competitive positioning and support higher retention and conversion rates.

Strategic Insight: In digital financial services, speed, accuracy, and experience are interdependent. Improving one without the others creates fragility; improving all three creates strategic differentiation.

Customer Perspective

“With Tartan, we moved verification from a bottleneck to a backbone. It changed how we issue policies - faster, cleaner, with fewer errors and better data integrity.”
- Head of Digital Transformation, Bajaj Allianz General Insurance

This quote reflects operational confidence and strategic leverage - not just a technology win.

What This Enables Going Forward

With a unified verification infrastructure, Bajaj Allianz now has:

  • A scalable foundation for growth in digital and embedded insurance channels

  • Faster integration timelines for new partners and distribution platforms

  • Improved data fidelity feeding analytics, pricing engines, and risk models

  • Capacity for future automation, including dynamic underwriting and real-time policy servicing

By treating verification as a reliable production infrastructure rather than a set of disparate tools, Bajaj Allianz has unlocked the optionality required to compete with global digital insurers and deliver consumer experiences that match modern expectations.

Executive Insight:
When verification stops being a constraint and becomes an enabler, organisations unlock predictable scale - turning what was once a cost of doing business into a strategic accelerator of growth, experience, and resilience.

One platform. Across workflows.

One platform.
Many workflows.

Tartan helps teams integrate, enrich, and validate critical customer data across workflows, not as a one-off step but as an infrastructure layer.