Customer, Industry, Product, Use Case

Customer: Bharatsure
Industry: InsurTech / Insurance Infrastructure
Product: Tartan HyperSync - Partial HRIS Sync & Unified Data APIs
Primary Use Case: Automated onboarding and synchronization of employee data for group insurance issuance and endorsements

Executive Summary

To support rapid growth across hundreds of small and medium enterprise (SME) clients, Bharatsure needed a reliable, real-time data layer that could replace manual employee data uploads and reduce operational friction. Prior to working with Tartan, onboarding each new client involved reconciling Excel spreadsheets, manually cleaning rosters, and resolving data inconsistencies - a process that constrained capacity and risked compliance.

By integrating Tartan HyperSync with partial HRIS synchronization, Bharatsure moved from spreadsheet-driven workflows to scalable, API-based automation. This shift enabled the company to quadruple client capacity without growing headcount, reduce onboarding questions by 90%, and streamline endorsement updates across employer systems. Nearly every step that once required manual oversight became automated, dramatically increasing efficiency and client satisfaction.

This transformation repositioned Bharatsure from an insurer constrained by process to an operationally efficient platform capable of scaling group insurance distribution across markets.

The Strategic Challenge: Manual Data Chaos Limited Scale

Group insurance - especially for benefits tied to employee rosters - depends on accurate, up-to-date data. Before Tartan, Bharatsure’s operational model looked like this: client HR teams sent Excel exports; staff cleaned and unified them by hand; and support teams answered frequent queries about discrepancies or stale data.

This manual approach created structural limitations:

• Onboarding cycles with inconsistent timing, making SLA commitments hard to guarantee.

• High operational burden on client success and onboarding teams.

• Compliance risk due to ad-hoc data handling and reconciliation logic.

• Client frustration from repeated follow-ups for updated employee records.

Strategic Insight: When mission-critical data is managed with manual processes, operational capacity becomes directly proportional to manual effort instead of product value - making predictable scaling almost impossible. Leaders in high-growth insurtech cannot treat onboarding as a bespoke task; it has to become institutional infrastructure.

The Solution: Real-Time HRMS Sync and Unified API Integration

Bharatsure implemented Tartan’s HyperSync partial HRIS sync - a unified API layer that automatically synchronizes chosen employee data (only opted-in profiles) between client systems and Bharatsure’s platform. The integration eliminated the need for Excel exports, manual reconciliation, and repeated follow-ups.

Key features of the implementation:

• Selective employee sync to preserve privacy and control while delivering accurate data.

• Bi-directional updates so changes in Bharatsure’s system (such as endorsements or policy changes) were automatically pushed back to client HRMS systems, eliminating version conflicts.

• Real-time or near-real-time data flows that removed stale records and reduced errors.

No custom code or point integrations were required per client; one standard, scalable API replaced a patchwork of bespoke spreadsheets and manual processes.

Strategic Insight: Standardizing the data flow through a single API layer turns onboarding from a case-by-case, labor-intensive process into a repeatable engine of scale - the same way a fintech scales credit checks through APIs rather than manual review.

Operational Impact: Higher Capacity, Lower Overhead

The implementation delivered measurable capacity and effort gains:

• Bharatsure onboarded 70+ SME clients with the same operations team, a task that previously would have required proportional headcount.

• Onboarding queries and exceptions dropped by 90%, freeing up support teams for strategic tasks.

• Client-to-CSM ratios increased 4×, enabling a leaner and more efficient success function.

Manual reconciliation, sensitive data sharing via email, and frequent client follow-ups were replaced with automated, auditable flows that supported both speed and compliance.

Operational Insight: The hallmark of mature systems is throughput that grows independently of manual effort. Bharatsure achieved this by turning data synchronization into reliable infrastructure rather than a series of isolated tasks.

Business Impact: Trust, Experience, and Competitive Advantage

These operational improvements translated directly into business outcomes:

• Faster time-to-coverage for clients, increasing conversion and retention.

• Reduced compliance and data risk, as synchronization workflows became auditable and secure.

• Lower support load, which increased team productivity and reduced operational costs.

• Stronger value proposition for brokers and SMEs - faster onboarding and fewer friction points became a competitive differentiator.

Real-time data also created opportunities for richer product experiences, such as dynamic endorsements and accurate mid-term adjustments, which further strengthened client confidence.

Insight: In insurtech, customer experience and operational trust are inseparable. Automated verification and sync don’t just improve efficiency - they elevate the brand promise by turning expectations of delay and friction into consistent fulfillment.

Customer Perspective

“We used to drown in spreadsheets. With Tartan, we can serve 4× more clients with the same team - and without sacrificing accuracy or compliance.”
- Co-Founder, Bharatsure

This sentiment reflects more than relief from manual work; it signals strategic capacity unlocked - the ability to expand market reach without linear increases in cost or risk.

What This Enables Going Forward

With real-time HRMS sync now embedded into its core platform, Bharatsure can:

• Scale onboarding to hundreds more clients without enlarging support teams.

• Deliver predictable SLAs, which are essential for enterprise partnerships.

• Integrate new data sources smoothly, expanding product lines like wellness benefits, claims automation, and embedded insurance APIs.

• Leverage accurate data for analytics and risk modeling, improving pricing precision and portfolio health.

Executive Insight: When operational bottlenecks are eliminated at the data layer, an organization doesn’t just work faster - it competes differently. Bharatsure’s infrastructure upgrade positions it to capture volume, expand embedded offerings, and unlock deeper distribution relationships across the insurance ecosystem.