How Groww Unified Investment & Credit Verification Journeys with Tartan APIs

Groww is one of India’s fastest-growing investment and credit platforms, offering users everything from mutual funds and stocks to digital loans. But with different onboarding flows across product lines, Groww faced challenges in maintaining a consistent and scalable verification stack.

Tartan helped them unify and accelerate these journeys.

Company Factsheet

Fragmented Flows Slowed Go-Live and Scaling

Groww had different onboarding needs across its investment and lending products. While investments required quick PAN verification, lending journeys depended on UAN-based employment verification. Separate tools and inconsistent APIs slowed integration and complicated backend maintenance.

Unified APIs for Streamlined Verification

Groww integrated Tartan’s PAN API for investment journeys, enabling real-time user KYC checks. For lending, the team used Tartan’s UAN bulk console, allowing CSV uploads for thousands of users and consent-driven employment verification.

Tartan’s modular architecture meant Groww could plug in what each use case required—without building and managing separate systems.

50% Faster Launches. One Verification Layer Across Products.

With Tartan, Groww cut go-live times by 50% across onboarding flows. By using a unified API stack, verification became more accurate, scalable, and consistent. Consent flows ensured data access remained compliant across both investment and credit journeys.

Tartan helped Groww unlock velocity and simplicity across its expanding product suite.

“Tartan gave us one clean verification layer for both investments and lending. Simpler for us, seamless for users.”

— Head of Engineering, Groww

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