Tartan’s Product Update — March 2023

Hello there,

Welcome back to our March 2023 product update. This month, we’re excited to introduce an enhancement that significantly simplifies one of the most critical—and often most complex—parts of customer onboarding: PAN-based identity verification.

With the launch of Tartan’s new PAN API, businesses can now streamline Aadhaar, date of birth, and address verification into a single, efficient step.

Tartan’s PAN API

Streamlining Aadhaar, DOB, and address verification in one flow

For many Indian businesses, customer onboarding has traditionally involved multiple verification steps—collecting Aadhaar details, validating date of birth, confirming address information, and reconciling mismatches across documents.

These steps were not only time-consuming but also operationally heavy. Verification often stretched from days to weeks, leading to delays, increased drop-offs, and lost customer interest during the onboarding phase.

What’s changed with the new PAN API?

Tartan’s PAN API removes this friction by consolidating multiple verification checks into a single API call.

Using a PAN number as the input, businesses can now instantly fetch:

• Linked Aadhaar details

• Verified user name

• Address information associated with PAN / ITR records

This eliminates the need for separate workflows and reduces both manual effort and turnaround time.

Built for accuracy through PII triangulation

Beyond data retrieval, the PAN API helps businesses triangulate Personal Identifiable Information (PII) across multiple trusted sources.

By cross-verifying name, address, Aadhaar, and PAN-linked data, the API:

• Improves data accuracy

• Reduces inconsistencies and mismatches

• Strengthens identity confidence

This ensures businesses operate on reliable, validated customer information from the very start of the journey.

Faster onboarding, better customer experience

With auto-population of verified data points, businesses can:

• Shorten onboarding flows

• Reduce user input and friction

• Minimize verification-related drop-offs

• Improve overall conversion rates

Teams can shift their focus from managing verification delays to delivering smoother, more engaging customer experiences.

Why it matters

• Single-step verification for multiple identity attributes

• Reduced onboarding timelines

• Lower operational overhead

• More secure and compliant identity checks

• Higher customer retention during onboarding

With Tartan’s PAN API, customer onboarding becomes faster, cleaner, and more reliable—without compromising security or compliance.