August 10, 2025
How DMI Verified 1M+ Users per Month & Cut Drop-Offs by 35% with Bulk Verification
DMI is a powerhouse in digital consumer finance, delivering loans at scale through embedded finance partnerships and its own direct-to-consumer platforms. But as user volumes surged, onboarding and verification bottlenecks started impacting conversion and user experience.
To maintain velocity without compromising compliance, DMI chose Tartan.
Company Factsheet
Product | Consumer Lending |
Headquarters | New Delhi, India |
Industry | FinTech / Digital Lending |
Tartan Module | Bulk PAN + UAN APIs + Consent Layer |
Common Models | Identity · Employment · Consent-Based Verification |
CSV Uploads and OTP Friction Slowed Onboarding
DMI’s user verification process had two big issues: First, CSV uploads from partners introduced delays and required manual handling. Second, OTP-based verification caused drop-offs, especially when attempting at volume.
These friction points were at odds with DMI’s promise of instant credit.
Bulk Verification, Streamlined and Scalable
Tartan provided a bulk verification toolkit via its API console. DMI could now upload a CSV with thousands of PAN or UAN records and receive verified outputs within minutes. Tartan’s consented verification flow also allowed direct, secure user approvals for high-trust data access.
The entire process fit seamlessly into DMI’s backend without requiring LOS changes.
Instant Verifications at Massive Scale
DMI began verifying over 1 million users/month using Tartan’s bulk APIs. Drop-off rates in onboarding dropped by 35%, while compliance was maintained through consent-based data access. The best part? No need to alter the core loan system.
With Tartan, DMI delivered speed and scale without sacrificing control.
“Tartan helped us scale with confidence. Bulk verification is now plug-and-play, and our conversion metrics reflect it.”
— Chief Product Officer, DMI
Need to verify millions of users securely and instantly?
👉 Book a demo with Tartan