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Why Enterprise Growth Teams Are Losing Velocity to Integration Debt?

Why Enterprise Growth Teams Are Losing Velocity to Integration Debt?

Why Enterprise Growth Teams Are Losing Velocity to Integration Debt?

Rohan Mahajan | Tartan

Rohan Mahajan

Rohan Mahajan

May 21, 2026

8 Mins

GTM growth - Unified APIs
GTM growth - Unified APIs

Table of Contents

What Integration Debt Actually Is

Where Growth Teams Feel It First

Why This Is Now a GTM Infrastructure Problem, Not Just a Tech Problem

What a Unified Data Layer Changes

The Infrastructure Decision That Is Hiding in Plain Sight

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